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      Searching in the messy middle

      Marketing in the messy middle and Marketing

      Sponsored by
      Emily Allen from Google’s Market Insights team explains how people navigate abundant product choice and almost limitless information while searching online, and how marketers can creatively and responsibly use behavioral science to stand out.
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      Presenters and Guests

      Jenni Baker

      The Drum, senior editor - Branded Content

      Emily Allen

      Google, market insights, EMEA
      Presenters and Guests
      About the show

      More Episodes

      Confidence in the messy middle

      Tamara Bos from Google’s Market Insights team explores the barriers that consumers face when making a purchase, and how marketers can instill the confidence they need to help them along the journey.

      5 mins

      Shopping in the messy middle

      Sarah Ashley & Pablo Perez from Google’s Market Insights team explore the different factors that come into play at the moment of purchase, explaining how simple applications of behavioral science can have a big impact on consumer decision-making - and where customers ultimately buy from.

      6 mins

      Behaviors in the messy middle

      Google’s head of Market Insights Jonny Protheroe explains the behavioral science behind his team’s new ‘Marketing in the messy middle’ research and what they’ve learned about 'decoding' consumer decision-making.

      5 mins

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