Snapchat discusses creative innovation win for NYX Beauty at The Drum Marketing Awards Americas
Ben Feuerstein, Senior Manager of Marketing Operations, and Resh Sidhu, Arcadia Global Director at Snapchat, celebrated their win for Creative Innovation with NYX Beauty Bestie. This ground-breaking AR experience delivers daily makeup looks, seasonal trends, and expert advice from NYX Pro Makeup artists. Using cutting-edge AR, AI, and machine learning, Beauty Bestie offers personalized beauty guidance through Snap's inclusive camera, democratizing NYX pro makeup artistry for all.