Categories Marketing Agencies Creative Media Sustainability Technology

Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

Explore Tripadvisors 'Brands we Travel with' insights report

02 Aug 2024

4 min read

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It’s all about the journey – but which brands are along for the travel ride?
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Emerging AI tools can make the lives of agencies and brands simpler and more agile

01 Aug 2024

6 min read

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How smart agencies & brands are rethinking productivity in the age of AI
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Image from @Adobe Stock

25 Jul 2024

6 min read

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Apps, Ads, AI: the insider view on Meta’s App & Gaming Summit
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GenAI in Advertising report from eMarketer and LiveRamp

25 Jul 2024

2 min read

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How brands can close the gap between gen AI expectations & reality
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Group of speakers at Triplelift's Cannes panel

11 Jul 2024

5 min read

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Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse...
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Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

10 Jul 2024

2 min read

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The Drum Show: how AI, retail media and CTV are reshaping the ad landscape
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The tops of two yellow tower blocks stand before clouds in a blue sky

26 Jun 2024

5 min read
Cloud-based AI is crucial in today’s complicated marketing landscape
The Drum Network
A person's hands adjust wires on a rudimentary computer

12 Jun 2024

4 min read
As martech goes gangbusters, indie agencies might hold the edge
The Drum Network
StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

28 May 2024

5 min read

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How to embrace AI-powered programmatic: ‘Step away from the hype’
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024