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Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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5 days ago

7 min read
Brand safety: Is your brand election-ready?

01 Aug 2024

10 min read
Red flags for customers: What visual to avoid in your marketing communication

31 Jul 2024

3 min read
The case for programmatic infrastructure in out of home advertising

31 Jul 2024

4 min read
How marketers can score big in the summer of sport

01 Aug 2024

6 min read
Top AI strategies for Southeast Asia’s mobile marketers

31 Jul 2024

5 min read
The attention Olympics: How brands can win gold capturing consumer attention using OOH

5 days ago

5 min read
5 ways QSR brands can incorporate gamification into rewards and loyalty campaigns

New

6 min read
From the lens of OOH: Brand safety, suitability, and compliance

30 Jul 2024

9 min read
An app marketer’s guide to deep links and why you need them

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