How generative AI will change marketing

Fireside Chat with Melissa Hobley, chief marketing officer, Tinder

Join us for a fireside chat with Melissa Hobley, CMO at Tinder, who will sharehow the world’s most popular dating app is marrying product-led marketing and inclusive storytelling. Go behind the scenes of Share My Date and Matchmaker, two new Tinder features shaped by marketing insights, to learn how to create global momentum through pop culture. Learn how to authentically engage Gen Z by meaningfully elevating – and investing in – the values they care about, on channels they enjoy.

Tuning into the social frequency

In today's hyper-connected world, social media platforms serve as dynamic arenas where culture and politics collide. To thrive, brands must actively participate in the rhythm and evolution of cultural shifts. Embracing such rapid change requires risk-taking, experimentation, and quick adaptation in addition to understanding cultural nuances and subcultures. Are we at a point where social now dictates how brands evolve and are they losing some control in the process? Do brands really need to nail their colours to the mast when it comes to major societal issue.

Exploring the retail media boom: advertisers’ new data goldmine

As retail media continues to evolve, our panel looks at how this media can help brands achieve success in a world without third party data and how this should be a crucial part of the marketing mix.

Award Winning Stories with Ricardo Briceno at Gamefam

Lynn Lester will be joined by a winner of last year's Drum Awards. They'll share the story of how their work evolved from the initial brief to the fully formed idea, execution, and results. It's a chance to hear first hand about their creative process and what made their work award winning.

The last byte for the cookie: defining the next era of ad targeting and measurement

In this panel, we’ll dive into the evolving world of targeting and measurement in light of an increasingly stringent regulatory environment, cookie deprecation and signal loss across the open web. As consumer data privacy takes center-stage, how are media planners and buyers assessing various opportunities within the ecosystem, and what kinds of approaches are publishers taking? We’ll discuss the respective merits and limitations of privacy-preserving approaches to targeting and measurement, including first-party, universal IDs, contextual targeting and more – and we’ll conjecture about what’s to come.

Strength in numbers: Mastering addressability in marketing

Join us as we sit down with Alex Theriault, Chief Growth Officer, Lotame to unveil the increasing value of data collaboration for digital marketers. With the industry at a cookie crossroads, Alex sheds light on the challenges and opportunities ahead. Just how important is the role of first-party data in a post third-party-cookie world? Why should brands sit up and take notice?

19 mins

Sustainability: Not just an add-on

As climate change progresses, brands across industries have been facing increasing pressure to minimize their carbon footprints. What separates authentic eco-friendly initiatives from “greenwashing”? What exactly do audiences expect from brands in 2024 when it comes to sustainability and other pressing societal issues? How can businesses stay afloat in a constantly shifting cultural landscape? And where do marketers fit into this bigger picture? Join us as we discuss all of these questions and more.

37 mins

Media’s great measurement reckoning

This session will explore the challenges and opportunities in modern media measurement. In particular, we’ll dig into ecosystem fragmentation, the hunt for interoperability, and the industry’s various efforts to develop more standardized frameworks and currencies across channel.

35 mins

Why the industry needs to put social at the center of everything we do

In this keynote, CEO of VaynerMedia Gary Vaynerchuk will talk about why agencies need to learn how to create perfect social AND big brand ideas, deploying quality social creative that builds the brand voice daily while gleaning insights about the brand, category, and consumer. Then, use these insights to “find right” for big, innovative brand ideas.

25 mins