Categories Marketing Agencies Creative Media Sustainability Technology

#Creativity

121Corp offices

29 Jul 2024

6 min read

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Omniscient, omnipotent, omnipresent – the rise of the omni-agency
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AI is an opportunity for both CMOs and practitioners to reframe marketing as a profit center, not a cost center.

29 Jul 2024

7 min read

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Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
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Discover the learnings behind award-winning Cannes campaigns from Samsung, Heineken, Movistar, and DoorDash

17 Jul 2024

5 min read

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What’s in a win? Behind the scenes of Cannes Lions 2024’s victors
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A woman with her head in her hands sits behind an ipad

16 Jul 2024

8 min read
We don’t judge poor spelling – and other copywriter myths debunked
The Drum Network
A still from Dove and Ogilvy's 'Cost of Beauty' campaign showing a closeup image of a blonde woman's face

15 Jul 2024

4 min read

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M&C Saatchi Group share key takeaways on authentic purpose-driven marketing
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A casette tape is illuminated against a black background

10 Jul 2024

4 min read
Music in advertising isn’t dead – the right song still makes all the difference
The Drum Network
How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

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How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
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James Thomas, dentsu creative

05 Jun 2024

4 min read

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Eye on AI: how can we keep this life-changing tech on an ethical course?
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Thermal shot of Bodyform ad

29 Apr 2024

5 min read

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5 of the most effective creative ads in the health & pharma sector
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024