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Can AI Help Marketers Save the World?

The Drum @ WEF and Technology

Join The Drum and The Financial Times at the World Economic Festival in Davos. Our guests, Penny Brook from Sustainnovate, Matthew Candy from IBM Consulting and Tia McPhee from Financial Times, discuss how AI can enhance creative work, reduce administrative tasks, and contribute to social impact. Panellists discuss the balance between excitement and apprehension about AI, emphasizing the role of human behavior in shaping its use, as well as AI in marketing, and its potential for positive outcomes.

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About the show

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Will AI crown the CMO Chief of Chiefs?

Join The Drum and Infosys at the World Economic Festival in Davos; In a fascinating discussion, our guests Raja Rajamannar from MasterCard, Jessica Apotheker from Boston Consulting, and Sumit Virmani from Infosys, explore the evolving role of marketing in the age of AI. Panellists discuss the role of marketing as a force multiplier to drive growth for their businesses, how Ai can augment the natural skills of marketers, what marketing leaders need to do to gain the respect of the C suite and their CEO’s.

52 mins

The great and the good of global politics, tech, business and media gathered at The World Economic Forum and The Drum was there to pickup the big trends for our readers. With AI being a major talking point all week, we collaborated with Infosys and The Financial Times for discussions on AI's potential impact on the CMO role and on the purpose agenda. This series of 1-1s brings you the perspective of senior execs on the major trends from the Forum.

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Can AI Help Marketers Save the World?

The Drum @ WEF and Technology

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Gordon Young

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Will AI crown the CMO Chief of Chiefs?

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