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Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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19 Jul 2024

6 min read
This is the best time for brands to re-think their loyalty programs - here's why

19 Jul 2024

8 min read
Only 25% of advertisers are ready for a cookieless world - these 7 strategies can help

19 Jul 2024

4 min read
The strategic advantage of in-game advertising for marketers

18 Jul 2024

7 min read
Don’t rush straight to AI marketing tactics - get these 4 data fundamentals right first

24 Jul 2024

5 min read
Beyond the billboard: The impact of DOOH during big cultural moments

29 Jul 2024

4 min read
Top 3 things you should look for in legitimate contextual technology

31 Jul 2024

5 min read
Sleigh the season: How to hone a successful Christmas 2024 strategy with OOH advertising

12 Jul 2024

7 min read
Solving the knowledge gap in programmatic DOOH

19 Jul 2024

7 min read
How the original equipment manufacturer will unlock CTV's future

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024