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The Responsible Marketing Hub with Google

Content created in partnership with Google

In the rapidly evolving advertising landscape, driven by changing regulation, technology and consumer expectations, the need to drive marketing effectiveness is more crucial than ever. Marketing leaders who act now, by pivoting to privacy-enhancing AI-powered advertising solutions, will be the ones to improve the value of media spend and unlock growth. Dive into the content below for essential tips, insights and perspectives from Google experts and industry specialists to help your business get ahead.

From consent to collaboration: how to drive privacy centric growth in 2024

07 Nov 2023

6 min read

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From consent to collaboration: how to drive privacy centric growth in 2024
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Driving growth this peak retail season: making first-party insights your competitive advantage

25 Oct 2023

6 min read

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Driving growth this peak retail season: making first-party insights your competitive advan...
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Measuring and maintaining campaign performance growth with first-party data

23 Oct 2023

7 min read

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Measuring effectiveness: where first-party data meets advertising agility
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How to get the C-suite on board with data privacy

18 Sep 2023

7 min read

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Prioritizing privacy: how to get buy-in from the C-suite
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Preserving privacy & driving performance with Fruugo

11 Jul 2023

5 min read

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How Fruugo is preserving privacy & driving performance with AI-powered campaigns
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Powering people and growth with AI

06 Jul 2023

6 min read

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Powering people and growth with AI: how marketers can embrace the opportunity now
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Explore three key steps every advertiser needs to do to drive profitable growth

26 Jun 2023

7 min read

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AI tools are ‘only as powerful as the quality of the data that feeds them’
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privacy can be the creative differentiator in a data-centric world

19 Jun 2023

6 min read

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Privacy - the new canvas for creativity
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Experts from Google, THG and EssenceMediacomX explore value vs volume

15 Jun 2023

7 min read

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‘The future is going to be modeled’: how brands can activate their data to drive value
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024