Categories Marketing Agencies Creative Media Sustainability Technology

Data & Privacy

Data and privacy has become a controversial topic, with brands adopting more strict measures in order to adhere to the regulations around customer data and privacy.

We take a closer look at the legislation surrounding user data and how it has had an impact on some of the world's most reputable brands.

Binoculars with Google colors on background of laptop keyboard

15 Jul 2024

6 min read
Google’s Privacy Sandbox terms may, ironically, violate privacy law, new research says
Google
X app display in app store on mobile phone screen

12 Jul 2024

8 min read
X’s ad policies & pay-to-play blue checks face probe; experts see more EU crackdown ahea...
Social Media
Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

10 Jul 2024

2 min read

Sponsored

The Drum Show: how AI, retail media and CTV are reshaping the ad landscape
Promoted
How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

Sponsored

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Promoted
A full stadium at Wimbledon

04 Jul 2024

3 min read
IBM elevates Wimbledon experience with cutting-edge AI and data insights
wimbledon
How can contextual advertising help brands stay ahead of the competition?

01 Jul 2024

5 min read

Sponsored

How brands can use sporting events to score new audiences
Promoted
The importance of partnerships and collaborations can’t be underestimated

27 Jun 2024

2 min read
The Drum Show: LG Ad Solutions and Comcast talk CTV creativity, data & partnerships
Cannes Lions
Two people hiking across a mountain

27 Jun 2024

5 min read

Sponsored

Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
Promoted
Cameron Clarke

19 Jun 2024

1 min read
The Drum Show at Cannes: Media.Monks, Adobe, Reckitt & Tripadvisor talk AI
Cannes Lions

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024