Lego creates interactive workshops with influencers and creatives to empower children
Design studio Cabeza Patata, plus social media stars Lauryn Alexandria (aka Toastymarshmellow) and Jessie Bluegrey, will be encouraging kids to tap into their creative potential.
Lego is launching ‘Play Unstoppable Creativity Studios and Workshops’ / Lego
With workshops in London and New York, toymaker Lego has created a series of workshops designed for kids that will explore design, character creation and gaming.
Based on findings that suggest 88% of children said they like playing because there is no right or wrong, the workshops have been designed to give young minds the space and freedom to create and play without limits.
Alero Akuya, vice-president of global brand at the Lego Group, commented: “The power of play is an indomitable force that can lead young women towards their passions, dreams, ambitions, and unique identities. When girls have the space and freedom to express themselves fully, they are an unstoppable influence on the world.
“They are playful inventors, curious scientists, daring dreamers and bold adventurers – and that’s exactly what the Play Unstoppable sessions are designed to ignite. Our Lego workshops will continue to show girls that they can do anything and be anything they imagine.”
YouTube star Jessie Bluegrey will also be hosting a meet and greet at the flagship Lego store in Munich.
On the initiative, Instagram influencer and contributor to the workshops, Lauryn Alexandria said: “Right now, millions of young women around the world are using their creativity to do mind-blowing things. My masterclass draws inspiration from this incredible next generation of talent. I want to create an experience that encourages and empowers them to chase after their dreams and reach for the stars! It’s time to celebrate the many ways in which girls can play freely, without any stereotypes holding them back.”
Themed online workshops with all creatives will be hosted on lego.com and also the app.
Design studio Cabeza Patata will run its own workshop. It added: “Our work has always strived to build a world of strong but playful characters with a tough attitude, regardless of their gender. We are honoured to be working with the Lego Group to embrace this notion of diversity and inclusivity, whilst inspiring young children and budding creators globally to play, draw and design freely, without limitations.”