Ian Forrester

CEO

DAIVID
Sydney from the Google Gemini ad
Opinion

We tested 47 Paris Olympics ads. Yes, they are off the pace
Burger King and Andrex ads together in unison
Opinion

Gag reflex: why gross humor in ads can often leave a bad smell
An earned smile from son to father
Opinion

Emotions are not just an advertising tool. They are the entire toolbox
Humor in ads is hard
Opinion

A majority of Super Bowl ads tried to make us laugh, many fumbled the ball
Asda - Buble
Opinion

We tested Christmas ads on real shoppers, celebs failed to shine this year