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Most marketers today believe their brands are meeting customer expectations. But only 10% of consumers agree. So, where's the disconnect? The Experience Advantage: Creating Human-Centred Brands aims to help you understand the changing customer journey, and how the right CX mindset can help you close the gap, stay ahead of business challenges, and thrive in 2021 and beyond.
VMLY&R and The Drum will host a half-day conference featuring four sessions focused on the future of CX. The event will be an engaging virtual experience that brings together leading marketers, prominent industry partners and agency thought leaders to discuss key issues that will impact and drive business forward in 2021 and beyond. We'll explore learnings on the experience ecosystem, empathic creativity, and more.
Join the conversation
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While Amazon aims to fill 20,000 open tech roles, as many retail stores are shutting across the globe. Set against the backdrop of a global pandemic, we’re facing an exponentially sharpened upward curve of digital transformation, evolving customer needs, and shifting technologies that both isolate...
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Behind every atom of design, technology and data point is a human action or insight. When we obsess over the human, and not just a slice of data, we can focus on serving real people – not algorithms. In this session we’ll explore the modern experience ecosystem and the human journeys at its c...
The events of 2020 sparked an awakening, and our nations’ eyes are open wider than ever before to the disparities that persist from structural racism, institutional bias, identity discrimination, and socio-economic inequity. There is no doubt that diverse boardrooms, skillsets and capabilities reflective...
A rapid round of essential commerce requirements to get your brand fighting fit in a new touchless, digital world of sentient commerce:
1. Instant Commerce Gratification: same-day delivery, on-demand customer service, intelligent resolution centres and a ‘know what I want before I even know...
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