Twitter reacts to... Twitter: brands have fun with the ‘X’ rebrand
One last ‘Twitter reacts’ round-up for old times’ sake?
Ryanair's post about X / Ryanair
Twitter will now be called X. Elon Musk has unveiled the app’s new look and people have had a lot to say about it, including some top creatives, designers and one senior ex-employee.
Not all of the feedback is positive, but in true Twitter form, a lot of it is very funny.
Brands including ITV, Greggs and Channel 4 have joined in the conversation on the platform formerly known as Twitter, with all the dodgy graphics, cheeky one-liners and sarcastic takes users have become accustomed to.
So, here’s one last round-up of the best brand reactions on Twitter. ‘X reacts’ doesn’t quite have the same ring to it, does it?
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ITVX
We've had an emergency rebrand pic.twitter.com/uSq1KQW6W2
— ITVX (@ITVX) July 24, 2023
Twitter: “Can I copy your branding?” ITVX: “Yeah just change it up a bit so it doesn’t look like you copied” Twitter: pic.twitter.com/VDoBspcEJ2 — ITVX (@ITVX) July 24, 2023
Who wore it best? pic.twitter.com/pkQSPUOaNS
— ITVX (@ITVX) July 24, 2023
ITV’s streaming arm had fun on the platform earlier today, pointing out just how similar its design is to Musk’s attempt.
Greggs
British bakery chain Greggs is no stranger to a bit of back-and-forth on Twitter. Did its social media admins miss a trick by not using the word ‘roll’ instead?
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Channel 4
People still call our streaming service 4OD so good luck https://t.co/olKv5FFTWf
— Channel 4 (@Channel4) July 24, 2023
Guilty. Sorry.
KFC
Been banging this classic all evening https://t.co/OCbcP0xk5t pic.twitter.com/LKFSswFNh3 — KFC UK (@KFC_UKI) July 23, 2023
Will the rebrand become as classic as this noughties tune?
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Ryanair
you have 48 hours for free changes @elonmusk after that it costs you €115 pic.twitter.com/Y4ftdyD8Fs
— Ryanair (@Ryanair) July 23, 2023
The budget airline brand isn’t one to miss a beat when it comes to social media reactions and this post also taps into the Barbie and Oppenheimer hype. Killing two birds with one stone, you might say.
Lidl
Can't believe Elon copied us pic.twitter.com/yXPWug7BgR
— @LidlGB (@LidlGB) July 24, 2023
Deliveroo
These used to be called Twitter bars pic.twitter.com/8IKNyKrEpe — Deliveroo (@Deliveroo) July 24, 2023
Innocent Drinks
We guess we should probably change our name to innocent drinx then.
At least you can still pronounce it the same.
— innocent drinks (@innocent) July 24, 2023
Duolingo
does this make me the alpha bird? pic.twitter.com/OHXmwFTFfT