Categories Marketing Agencies Creative Media Sustainability Technology

Tricks The Marketing Trade

Simone Biles holds up a gold medal at the 2024 Paris Olympics

New

4 min read
Partner with a sports influencer and bring home the gold for your brand
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Packets of Opill held aloft by hands

New

6 min read
For a brief this big, we had to tear up the rulebook
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A man in a light-colored shirt raises his hand to his mouth as he yawns

New

4 min read
Dull’s the norm in a data-driven world, which puts a big premium on entertaining ads
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Canadian singer Jully Black making an appearance at Canada's Olympic House

4 days ago

4 min read
How do you build an Olympic house? Here’s how we met the brief for Team Canada
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A set of science equipment lit up with green, blue and purple lights

4 days ago

5 min read
Let your team experiment with AI – it’s the best way to build their confidence
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Snoop Dogg holdign a microphone and giving the peace sign with his fingers

4 days ago

4 min read
NBC should win gold for its Olympics partnership with Snoop Dogg
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Lisa Nandy stadning before a Union Jack at a Labour event

5 days ago

4 min read
For UK ad land to remain a world leader, the new government must priotize AI
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A Ralph Lauren store decorated with Wimbledon decorations

07 Aug 2024

6 min read
Who won Wimbledon? These brands aced their marketing for the event
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A man uses his phone to take a photo of the sea and a rocky shoreline

07 Aug 2024

5 min read
Great for the ’gram: here’s how social media has changed the way we travel
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Posters for a charity supporting men's mental health

06 Aug 2024

4 min read
What do mental health and climate change have in common?
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Zoe Kravitz pours a Michelob beer into a glass in front of two microphones in a still from a Super Bowl ad for the beer

05 Aug 2024

5 min read
There’s a crisis in impulse buying – but behavioral science has a fix
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An old blue car in a field

05 Aug 2024

5 min read
How to sell a car in 50 clicks: Lessons from an automotive digital PR
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A signpost against a gradient sunset sky

02 Aug 2024

5 min read
The ‘new traveler’: How much has behavior really changed post-pandemic?
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The front page of a newspaper reads 'Welcome to the Olympics' in French

02 Aug 2024

5 min read
It’s the summer of sports – and sponsorship
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A man with a backpack looking out over a lake

02 Aug 2024

6 min read
Influencer-brand partnerships are huge in travel – but they’re not easy to pull off
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A world map surrounded by money

01 Aug 2024

5 min read
Travelers’ expectations are soaring along with prices. How can marketing keep up?
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The sun low over the sea with waves breaking on the beach

01 Aug 2024

6 min read
The economic sun is shining, but is your e-commerce strategy beach-ready?
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A futuristic car cockpit

31 Jul 2024

5 min read
As manufacturers reimagine car ownership, fashion and entertainment take the wheel
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024