Tesco rolls out crowdsourced sandwich after #MyTescoSandwich social campaign
Tesco is to launch a new sandwich based on the feedback of thousands of its UK customers, who have taken to Twitter and Facebook to vote in the grocer’s #MyTescoSandwich campaign.
The UK supermarket chain has released the Chicken with Honey and Lime sandwich as part of British Sandwich Week (10 – 16 May) after it received over 8,000 votes on social media.
Members of Tesco’s the Orchard retail advocacy platform were tasked with putting forward new sandwich ideas in October, sparking the 'Chicken with Honey and Lime'.
Joy Armitage, social media and innovation director, dunnhumby said: “Co-creation is a core strategy of The Orchard at Tesco. It allows customers to add their voice to decisions which impact them, whether that be product ideation, range changes or store decisions.
“#MyTescoSandwich is the first of many co-creation programmes set to be rolled out this year and really demonstrates the power of customer social media to influence and shape the future of retail.”
We can now reveal that the sandwich you chose to be in stores is: Honey lime chicken! #BritishSandwichWeek pic.twitter.com/0jCc1Nczqp
— Tesco Food (@TescoFood) May 11, 2015
In addition to uploading a few more bread themed posts…
Bread Sheeran. pic.twitter.com/D5euiFK6eY
— Tesco (@Tesco) May 11, 2015
We like big butties and we cannot lie. #BritishSandwichWeek pic.twitter.com/cnauuMImuT
— Tesco (@Tesco) May 11, 2015