Sean ‘​Diddy’ Combs gets to work making a hit song for Uber’s Super Bowl LVII ad

This will mark the ride-sharing service’s third consecutive year making an appearance during the Super Bowl.

The new teaser shows a trio of nervous-looking Uber marketers sitting in front of Diddy and his magnificent desk, like three underlings approaching The Godfather for a very important favor. They tell him that “a song could really put Uber One on the map,” and Diddy – three Grammy awards gleaming behind him – gives them nothing but a silent stare.

“Diddy don’t do jingles,” a tall man standing beside Diddy tells the Uberlings.

“Of course, Diddy doesn’t do jingles,” one of them responds anxiously. “We just want a hit, though.”

“Diddy does do hits,” his henchman responds. Diddy breaks into a smile. We then see him talking with someone (presumably a well-known artist) on the phone as he gets up and walks away from his desk. “Meet me at the studio,” is all he says.

“As the only global company that helps you go anywhere and get anything, our [Uber One] membership program is the best way to save," says Danielle Hawley, Global executive creative director at Uber. "We want people to remember that, so for this year’s Super Bowl ad we set out to help everyone get Uber One stuck in their heads – and what better way to do that than with a hit song? We paired some of the biggest hitmakers of all time with one of the most esteemed producers in the game to help Uber One catch on.”

The 30-second teaser ad will appear during the NFL Pro Bowl (February 5), the Grammy Awards (also February 5) and NCAA men’s basketball games. Uber's full commercial for Super Bowl LVII is slated to release on February 7.

During last year’s Super Bowl, Uber aired an ad featuring a roster of celebrities including Trevor Noah, Gwenyth Paltrow and Jennifer Coolidge as they demonstrate the dangers of eating “don’t eats” – inedible wares like light bulbs and paper towels which, despite the fact that they can be delivered by Uber Eats, should not in fact be consumed.

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Credits:

Uber

• Vice president, global marketing: David Mogensen

• Global executive creative director: Danielle Hawley

• Head of marketing, North America: Georgie Jeffreys

• Global creative director: Ecole Weinstein

• Marketing Manager II: Liza Keller

• Social and digital marketing lead: Kaitlyn Mendoza

• Sr marketing manager: Meredith Savatsky

• Brand media lead: Gracie Childress

• Brand media manager: Keith Shattuck

• Research and insights lead: Dana LaMendola

Special US

• Partner/CEO: Cade Heyde

• Partner/CCO: Tom Martin

• Partner/CCO: Julian Schreiber

• Partner/executive creative director: Dave Horton

• Partner/executive creative director: Matthew Woodhams-Roberts

• Partner/chief strategy officer: Kelsey Hodgkin

• Creative director: Phil Fattore

• Associate creative director: Alyssa Cavanaugh

• Head of strategy: Kelsey Karson

• Strategy director: Janet Shih

• General manager: Dom Dalton

• Account director: Lindsay Friedgood

• Account director: Bella Timar

• Executive producer: Amanda Weiss

• Executive producer: Felix Messina

• Producer: Luke Franek

• Head of business affairs: LaTanya Ware

• Business affairs lead: Keli Christy

Biscuit

• Director: Andreas Nilsson

• Partner/managing director: Shawn Lacy

• EP: Holly Vega

• Head of production: Sean Moody

• Producer: Andrew Travelstead

• Production supervisor: Ryan Bishop

31 Mile

• Photographer: Peter Yang

• Producer: Nik Atkins

Exile

• Editor: Katie Turinkski, Jacob Schulsinger and Nate Gross

• Executive producer: Jennifer Locke

• Producer: Brian Schimpf

• VFX: Pariah

• Color: Trafik

• Music: Walker

• Mix: Eleven