Sam Anderson

The Drum

I'm the editor for The Drum Network, working on stories from inside the marketing industry.

Before joining The Drum, I worked as a copywriter, writer and editor in agencies and consultancies. Before that, I flirted with a career in academic philosophy. I'm also interested in novels, movies, and quizzes.

A phone set up to film a sunset

Which travel influencers are marketers following in 2024?
Piles of colorful books

An alternative 2024 beach reads list – by marketers, for marketers
Chris Mellish of Unlimited Group

100 days since acquisition by Accenture, Unlimited Group is bullish about future
A twisted tape measure against a yellow background

Have we been measuring brand effectiveness all wrong? This agency thinks so
An olympic podium

Elsewhere in the summer of sport: The brands, sports, and athletes to keep an eye on
Paula Albuquerque of Ykone

As indie influencer shop Ykone enters the UK, can it take on the networks?
A road sign being swallowed by a rising tide

AI search is (sort of) here. How scared are marketers?
A pair of headphones on a yellow background

Listen: A podcast about podcasting, with Spotify and marketing-podcasters
A microphone

It’s not all AI: Ad execs’ alternative (imaginary) marketing conference keynotes
A dump of packaging by the sea

We ask marketers: How can retail be made more sustainable, really?
The queue outside Advertising Week Europe 2024

At Advertising Week Europe, marketers were bullish despite increasing pressure
Influencer Robert Mayhew's TikTok about being featured on The Drum

Follow this: A crowd-sourced list of the best marketing influencers
Conical flasks with colorful contents

‘More chemistry meetings, please’: Agency new business leaders’ 2024 wish list
Three cartoon characters

Has AI oversaturation already killed the opportunity to stand out?
PepsiCo's 'Tastes OK' campaign

The imaginary marketing awards: Ad execs’ unsung campaign heroes (and villains)
Piles of paper on a desk

Amid ‘endless’ 15-month pitch processes, new biz experts dream of standardization
The TikTok logo, lit by a ring light

A premature post-mortem: Ad execs on TikTok’s legacy so far
Adam Buxton recording a podcast in a field

Is lovingly crafted, homemade advertising Adam Buxton’s podcasting secret?
A desk chair on a street, in front of an orange wall

What do agency leaders make of increasing ‘return-to-office’ demands?
Lightbulbs and a mobile phone on an orange background

We ask marketers: What types of lead-generation content actually work for agencies?