Retail therapy: The consumer and luxury goods brands delivering best in-store experiences

Continuing The Drum’s Retail Focus, we ask marketing experts to tell us which consumer and luxury goods brands are delivering the best retail experience in their brick-and-mortar stores and what they are doing right to attract modern consumers.

Apple's retail spaces unite form and function

Physical retailers have faced immense challenges in recent years as shoppers have taken their purchases online, Covid closed shop doors for months and the global cost of living crisis has forced a decline in footfall and, as a result, sales.