Qualcomm on its plans as Manchester United’s new front-of-shirt sponsor

Marketing

Carmen True, vice-president of marketing at Qualcomm, explains how the tech company is leveraging the global reach of English Premier League side Manchester United to amplify its Snapdragon brand.

Popular To Watch

Artificial Intelligence

Founders' Files: ‘AI’s a superpower – but it’s only special with the human touch’

Politics for Drummies

Why can't Britain be a British Original?

Agency Leaders Debate

Agency Leaders Debate: The B2B battle

The Drum at Cannes

#YOLO (You're Only LIVE Once)

The Drum at Cannes

Why do so few CMOs make it onto B2B boards?

The Drum at Cannes

The Winners Circle: Heineken & Kantar talk consumer-centric storytelling in '150 years of #Whateverken'

Series From The Drum

CMOs share strategies for change

Unlocking the Minds of the World's Top CCOs

How agencies work smarter, not harder

Insights from Davos

Insights from Davos

Simplifying politics, amplifying insights

Applying behavioral science principles to real-world marketing scenarios

Navigating the Storm - insights from CES24