Oscar Quine

Editorial freelancer

The Drum
Cadbury's drumming gorilla

What’s the secret ingredient of funny ads? And some of the best examples
People on a cruise deck

Golden gap years and youth cruises: Marketers on 2024’s travel trends
A hand shaping itself around the outside of a light-ring
Promoted

As influencer marketing strives for authenticity, diversity and independence are key
A white arrow with an angle bend in it is painted onto a grey paved raod
The Drum Network

In-housing, billing arrangements, and consultancy: How are agencies pivoting in 2024?
A Tunnock's Caramel Wafer bar against a white background

We ask marketers: Which brands are too good to rebrand?

Figurines in a shop window covered with discount stickers in different colours

Livestream shopping is huge in APAC, but is it ready to take the world by storm?
A person looking at their phone stands next to four differently coloured space invader characters of a wall

Why the joys of real-world advertising still can’t be recreated by AI or screens