Diederick Ubels, the MD EMEA at Vistar Media, previously served as a co-founder and CEO of Sage+Archer, a DSP for DOOH in Europe. Sage+Archer, based in Amsterdam, Netherlands, became part of the Vistar Media Family in 2022. Diederick boasts over 17 years of experience in adtech and holds a Master of Law from the University of Amsterdam, as well as a Master of American Studies from the University of Utrecht.
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