Chris Sutcliffe

Senior reporter

The Drum

Former senior reporter for tech at The Drum

Earth viewed from space, with an overlay of equations meant to represent data and the internet

How tech companies are approaching generative AI copyright
A promotional image from the Roblox Partner Program

Roblox wants to shed its ‘metaverse’ label
Three women sat on the ground at an outside event listening to musicians on the stage

The Drum Network Podcast: the experiential bounce back
A promotional image for the Hollyoaks IRL campaign

Hollyoaks brought real-world issues into stark focus with VR and IRL campaigns
A Piglet in Bed bedspread on a bed in a light and airy room

Novos reinvigorates Piglet in Bed’s SEO strategy
A tub of the Celebrations mixed confectionary tub, with the No-Bounty logo on the front

Celebrating Taylor Herring and Mars Wrigley’s mutiny on the Bounty
The Gold Rush Kid Experience in Roblox

Here’s how Sony Music took superstar George Ezra into the metaverse
daniel ek

Spotify’s head of international ad sales says platform is looking at India
Buzzfeed UK doubled turnover to £20.5m last year but made pre-tax loss of £3.3m

BuzzFeed UK believes AI creative will supercharge its advertising potential
The masthead for The Telegraph's Life on the Frontline series

Inside The Telegraph’s Life on the Frontline series
A screenshot of the winning Al Jazeera opinion section

How Al Jazeera’s opinions team paid tribute to a fallen colleague
The reddit error page featuring a stylised doge and the text 'wow, much empty'

What do advertisers need to know about the Reddit protest blackout?
People
The Drum Network

Is neurodiversity marketing's hidden superpower?
ROKT

Inside the big promise Adobe is making to advertisers with its generative AI tool
The Apple Vision Plus headset in profile

Apple will need to double down on marketing if it’s to convince CMOs on its VR vision
A mocked up Ben & Jerry's tub with the flavour 'Twitter Quitter'

Will Unilever follow Ben & Jerry’s decision to halt Twitter spend over hate speech?
A selection of Strongbow cans, highlighting the brand's new imagery

Strongbow ditches historic branding with ad espousing ‘everyday greatness’
The Lamborghini NFT created alongside the last production model of the Aventador LP 780-4 Ultimae Coupé

Lamborghini celebrated its heritage and future by creating an immortal car
The creative associated with the Converse.IN search campaign, with the core Converse products

Performics turned consumer concerns into DTC success for Converse
Train tracks splitting in the sunset

As GDPR turns 5, how worried should UK marketers be about digital dealignment from EU?