Cannes Lions 2024: watch every Grand Prix-winning ad
Throughout the week, we’ll be gathering all of the biggest winners from the International Festival of Creativity in one place.
‘It Has to be Heinz’ by Rethink won the Creative Effectiveness Grand Prix / Heinz
Bonjour and welcome to The Drum’s round-up of all the Cannes Lions 2024 Grand Prix winners as they’re announced.
As the crème de la crème of advertising and marketing descend upon the French Riviera for the 70th annual Festival of Creativity, we’re here to bring you updates on all the big wins every single day.
From sports to entertainment to design, the coveted Lions celebrate the most brilliant creative work and the teams who make magic happen.
Throughout the week, our team will also be delivering the biggest stories straight from the event as part of our Cannes Lions coverage.
Check out all the winners so far below.
June 17
Award: Audio & Radio
Winner: Specsavers
Campaign: The Misheard Version
Agency: Golin, London
Award: Health & Wellness
Winner: Dramamine
Campaign: The Last Barf Bag
Agency: FCB, Chicago
Award: Health Grand Prix for Good
Winner: UN Women
Campaign: Child Wedding Cards
Agency: Impact BBDO, Dubai
Award: Outdoor
Winner: Magnum Ice Cream
Campaign: Find Your Summer
Agency: Lola MullenLowe, Madrid
Award: Outdoor
Winner: Pedigree
Campaign: Adoptable
Agency: Colenso BBDO, Auckland
Award: Pharma
Winner: Siemens Healthineers
Campaign: Magnetic Stories
Agency: Area 23
Award: Print & Publishing
Winner: Coca-Cola
Campaign: Recycle Me
Agency: Ogilvy, New York
June 18
Award: Design
Winner: Cemento Sol
Campaign: Sightwalks
Agency: Circus Grey, Lima
Award: Digital Craft
Winner: Spotify
Campaign: Spreadbeats
Agency: FCB, New York
Award: Entertainment
Winner: WhatsApp
Campaign: We Are Ayenda
Agency: Creative X, Palo Alto & Modern Arts, Los Angeles
Award: Entertainment Lions for Gaming
Winner: Xbox
Campaign: The Everyday Tactician
Agency: McCann, London
Award: Entertainment Lions for Music
Winner: Diageo
Campaign: Errata at 88
Agency: AlmapBBDO, Sao Paulo
Award: Entertainment Lions for Sport
Winner: Orange
Campaign: Women’s Football
Agency: Marcel, Paris
Award: Film Craft
Winner: Hornbach
Campaign: The Square Meter
Agency: Heimat \ TBWA, Berlin
Award: Industry Craft
Winner: Frankfurter Allgemeine Zeitung
Campaign: The 100th Edition
Agency: Scholz & Friends, Berlin
June 19
Award: Creative B2B
Winner: JCDecaux
Campaign: Meet Marina Prieto
Agency: David, Madrid
Award: Creative Data
Winner: MasterCard
Campaign: Room for Everyone
Agency: McCann Poland, Warsaw
Award: Direct
Winner: Xbox
Campaign: The Everyday Tactician
Agency: McCann, London
Award: Media
Winner: Mercado Libre
Campaign: Handshake Hunt
Agency: Gut, Sao Paulo
Award: PR
Winner: Specsavers
Campaign: The Misheard Version
Agency: Golin, London
Award: Social & Influencer
Winner: Cerave
Campaign: Michael Cerave
Agency: Ogilvy PR, New York
June 20
Award:
Winner: Pop-Tarts
Campaign: The First Edible Mascot
Agency: Weber Shandwick, New York
Award: Creative Business Transformation
Winner: Philips
Campaign: Refurb
Agency: Lepub, Amsterdam
Award: Creative Commerce
Winner: Renault
Campaign: Cars to Work
Agency: Publicis Conseil, Paris
Award: Creative Effectiveness
Winner: Heinz Ketchup
Campaign: It Has to be Heinz
Agency: Rethink, Toronto
Award: Creative Strategy
Winner: KPN
Campaign: A Piece of Me
Agency: Dentsu Creative, Amsterdam
Award: Innovation
Winner: KVI Brave Fund Inc.
Campaign: Voice 2 Diabetes
Agency: Klick Health, Toronto
Award: Luxury & Lifestyle
Winner: Loewe
Campaign: Loewe X Suna Fujita
Agency: Loewe, Madrid
June 21
Award: Glass Lion for Change
Winner: Unilever
Campaign: Transition Body Lotion
Agency: Ogilvy, Singapore
Award: Sustainable Development Goals
Winner: Renault
Campaign: Renault - Cars to Work
Agency: Publicis Conseil, Paris
Award: The Dan Wieden Titanium
Winner: Doordash
Campaign: Doordash: All the Ads
Agency: Wieden+Kennedy, Portland, Superette, San Francisco
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