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Aimee Pearcy
AP
Journalist
Freelance
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Navigating the ‘upside down’: when B2C brands lean into B2B
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Deloitte’s Suzanne Kounkel on why the B2B decade is in full swing
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The top 5 ingredients of an extra strength B2B brand
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How brands can align their interests with the interests of gamers
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How grocery retailers are successfully merging bricks and clicks
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Why the Stories format is transforming mobile user engagement for brands
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The rise of the streaming age: what this means for marketers
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Sports streaming: how can brands be part of the action?
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‘The Changemakers’ celebrates the achievements of Black marketing, media & advertising...
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The pre-launch paradigm: a new data perspective for marketers
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The new era of audio advertising lets you talk to the ads you hear
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How Meta is powering up business messaging for next-gen conversational e-commerce
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B2B brand builders, it’s your time to shine
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Moving toward an opt-in internet: how publishers can pioneer the Future of Identity
You are what you read - why readership data matters more than cookies ever did
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Cannes Lions Preview: B2B Brand Builders, It’s Your Time to Shine
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Contextual advertising – giving publishers what they need