Watch every John Lewis Christmas ad since 2006

By John McCarthy, Opinion editor

November 8, 2023 | 3 min read

To commemorate the launch of John Lewis’s much anticipated 2023 Christmas ad, we go through every festive hit since 2006.

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The 2023 John Lewis Christmas ad came out early Thursday, November 9. It was creative agency Saatchi & Saatchi’s first for the retailer, which for years has been looked after by Adam&EveDDB.

John Lewis is a leading light in UK Christmas advertising. Its high-profile work over the last decade-and-a-half has often captured both the headlines and the hearts of the British public.

However, after a year like no other, the retailer is up against it to bring festive cheer to a nation ready to celebrate after the last few years of dampened celebrations and economic slowdown.

Below are the 17 Christmas ads from the retailer.