Ad of the Day: Tottenham Hotspur travel back to the 80s with retro kit launch
Combining the nostalgic look of vintage jerseys with present-day players, the spot cleverly unites young and old fans and is our favorite work today.
Tottenham Hotspur has launched its new 2024/25 away kit with a retro film titled ‘Steal the Show.’ The campaign features Spurs stars Micky van de Ven, Martha Thomas, Olga Ahtinen and Pedro Porro all donning the new shirt.
The video encapsulates the distinctive style of the 1980s – a decade known for its bold fashion and unique sportswear designs. By tapping into this era, the club evokes a sense of nostalgia among older fans while introducing younger supporters to the iconic looks of the past.
In recent years, there has been a shift in how sportswear is perceived and marketed, with football kits adopting a more ‘high fashion’ aesthetic for launches, and this is no exception.
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Credits
Brand: Tottenham Hotspur
Campaign: Steal the Show
Creative: Run Deep
Production: Rattling Stuff
Director: Harry Cauty
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