Ad of the Day: Sky Sports launches tennis channel with enormous balls
The 3D out-of-home activations can be found at key locations in London.
Sky Sports has launched a new channel dedicated to tennis / Sky Creative
As Sky Sports unveils its new dedicated tennis channel, giant tennis balls have popped up around London in a bid to excite viewers.
The first, located in Vinegar Yard, is a bespoke billboard structure that features a tennis ball that appears to be stuck in a chain link fence. The mammoth execution measures 6.2m x 2.4m, with the ball having a diameter of 1.3m.
The second stunt is an enormous 3D tennis ball tube at Pump Station, Westfield, and the campaign was made in-house by Sky Creative.
Dave Stratton, director of marketing at Sky Sports, commented: “This is a new, dedicated tennis channel, which will bring fans more of the sport they love,”
“We’ve strived to ensure cut through with bold work that brings to life tennis iconography that will resonate with everyone who loves watching and playing the game. The channel is innovative, bold and fresh, and I think we’ve served up a campaign that delivers on those attributes.”
Rob Welch, creative director at Sky Creative, meanwhile added: “We wanted to put something impactful out there for the public to enjoy for real.”
