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By Tom Banks, Creative editor

August 6, 2024 | 2 min read

The Finnish metallers have been exhumed for the ‘Made of Metal’ song and ad in support of the “world’s first” all-metal unibody 5G phone.

Kitch 2006 Eurovision Song Contest winners Lordi are back with a film that places the band in pursuit of an all-metal lifestyle that is slightly at odds with their daily lives.

The spot features the prosthetic-clad antiheroes in various low-key comedic situations, which has a similar feel to TV’s What We Do in the Shadows.

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Chinese electronics brand OnePlus commissioned PR group The Romans (part of Mother) to create the campaign by turning to Lordi, which has also released a single Made of Metal to really hammer home the message.

Witty, memorable, camp – and metal – this campaign will probably stay with you, as will the chorus, “Never settle, I made of metal.”

Roll-out includes a fly poster teaser, the single, film and other supporting content.

Credits

The Romans

Brand creative lead: Jordan Kavanagh

Project lead: Tom Winterton

Project oversight: Andy Ruscoe

Project management: Phoebe Van Den Bergh

Media lead: Harry Locke

Production and media support: Chana Chadwick

Production and media support: Martha Palmer-Endean

Design lead: Jacob Fisher

Design support: Joseph Olarewaju

Production: Silent Paprika

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