Ad of the Day: Metal band Lordi and OnePlus collaborate in metal phone campaign
The Finnish metallers have been exhumed for the ‘Made of Metal’ song and ad in support of the “world’s first” all-metal unibody 5G phone.
Kitch 2006 Eurovision Song Contest winners Lordi are back with a film that places the band in pursuit of an all-metal lifestyle that is slightly at odds with their daily lives.
The spot features the prosthetic-clad antiheroes in various low-key comedic situations, which has a similar feel to TV’s What We Do in the Shadows.
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Chinese electronics brand OnePlus commissioned PR group The Romans (part of Mother) to create the campaign by turning to Lordi, which has also released a single Made of Metal to really hammer home the message.
Witty, memorable, camp – and metal – this campaign will probably stay with you, as will the chorus, “Never settle, I made of metal.”
Roll-out includes a fly poster teaser, the single, film and other supporting content.
Credits
The Romans
Brand creative lead: Jordan Kavanagh
Project lead: Tom Winterton
Project oversight: Andy Ruscoe
Project management: Phoebe Van Den Bergh
Media lead: Harry Locke
Production and media support: Chana Chadwick
Production and media support: Martha Palmer-Endean
Design lead: Jacob Fisher
Design support: Joseph Olarewaju
Production: Silent Paprika