Ad of the Day: Lotto campaign shows joy being brought to the unfortunate
Alien abductees, hapless motorists and parents of screaming babies find fortune in TV, social and out-of-home spots.
Havas New York has delivered a playful campaign that eschews lavish lottery-winner lifestyle tropes to instead show that Lottery winners can be found in the unluckiest of scenarios.
‘Welcome to Winever’ promotes Lotto’s Digital Scratch product, which allows players to experience the action of a scratch card but on the move and in a more secure way.
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A high-production feel helps to give each scenario a sense of absurd incongruity and drives home the message that you can win anywhere.
The state lottery Lotto campaign has been created by Havas New York, alongside other Havas Village agencies, including Republica Havas, Havas Formula and Havas CX.
It will roll out across TV, radio and streaming throughout August, with social media and out-of-home to follow.