Ad of the Day: Hard-hitting Greenpeace campaign targets Global Plastics Treaty
Film shows governments lured into temptation by nefarious groups distracting them from signing UN plastics treaty.
There’s more Olympics-inspired work today as countries enter a race against time to end single-use plastic in this Greenpeace campaign by We Are Social.
The social-first agency commissioned Jon E Price to direct the film in a bid to draw attention to treaty negotiations taking place in Busan, South Korea, in November.
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In the campaign, we see countries embodied as suit-clad runners being offered bribes by lobbyists and fossil fuel companies. As they race to the finish line, an ambiguous ending leaves us wondering which countries will sign the treaty.
The social-first film will roll out across all Greenpeace channels.
According to market research platform Kantar 89% of viewers would feel engaged watching this ad, while a majority would find the brand more appealing after watching it.
Credits
Creative Agency: We Are Social
Executive creative director: Simon Richings
Creative: Lauren Ashton
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Production: We Are Social Studios
Executive producer: Dan Keefe
Senior producer: Luke Mortimer
Production manager: Isabelle Ramsden
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Production assistant: Janice Puati
Director: Jon E Price
Director of photography: David Bird
Casting director: Des Hamilton
Casting: Des Hamilton & Jo Harris