Ad of the Day: B&Q motivates DIY novices with menacing tools
Expanding its ‘You Can Do It’ campaign from ad agency Uncommon, B&Q has released a set of out-of-home ads brandished with the home improvement retailer’s iconic orange.
B&Q drops billboard campaign to support TV ads / Uncommon
Each billboard features close-ups of tools intended to look heavy or intimidating, with the accompanying copy giving DIY aficionados motivational messages.
Copy includes ‘You can’t do it’ with the ‘t’ being removed by a saw, ‘You can do it. (Someone has to)’ with an image of a toilet plunger and ‘Dig deep’ with a picture of a garden tool. B&Q’s bright orange color is the backdrop for each.
The out-of-home campaign is the latest installment of B&Q’s ‘You Can Do It’ campaign developed by its creative agency Uncommon. The billboard ads support the minute-long TV ad that dropped last month.
Credits
Creative studio: Uncommon Creative Studio
Photographer: James Day
Photographer agent: Siobhan Squire
Media agency: Dentsu