Ad of the Day: Ben Affleck is mistaken for Matt Damon in funny Dunkin’ spot
The Boston-born actor wrote the concept, directed and executed the commercial through his ad agency.
After making his debut alongside his wife Jennifer Lopez for the brand during the Super Bowl, Ben Affleck is once again lending his comedic touch to a Dunkin' spot.
In the tongue-in-cheek ‘Time for a Dunkin’ Run’ short, the Batman star arrives at a local store in his hometown of Boston professing that he is there to appear in an ad. He then begins to claim that he is a “real actor and this is an art form” for him. Sadly, the people working the till at the Dunkin' shop mistake Affleck for his friend and Good Will Hunting co-star Matt Damon.
The humbling exchange ends with Affleck walking out of the Dunkin' store with his treats in hand as the voiceover details some of the brand’s current meal deals.
The spot was produced in-house at Artists Equity, where Affleck is chief executive and Damon is chief creative officer.
Credits
Dunkin’
Chief marketing officer: Jill Nelson
Vice-president, integrated marketing communication: Pete Callaro
Manager, integrated marketing communication: Briana Appel
Manager, public relations: Brigette Buckner
Director, field marketing: Molly Mills
Production and post-production
Director: Ben Affleck
Production company: Artists Equity & The Reserve Label
Executive producer: Ryan Slavin
Executive producer: Jay Pollak
Producer: Ari Weiner
DP: Erik Sohlstrom
1st AD: Jon Mintz
Production designer: Audrey Ledoux
Editor: Brett Reed
Head of post-production: Tim Weyers
Sound design/ audio: Julian Slater
Color & VFX: Company 3/Los Angeles
Senior EP: Ananda Reavis
Colorist: Yvan Lucas
Color producer: Mario Castro
VFX Producer: Brian Buxton
Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.