Ad of the Day: Amazon Business gives pirates a helping hook
Pirates embrace new shipping logistics on the high seas as they bid to ‘Run a Tighter Ship.’
Amazon Business has commissioned Joint for the new spot, which sees hapless pirates drowning in paperwork before their fortunes turn around. The whimsical film takes a turn when the seafarers start using Amazon Business tools and begin to run a tighter ship. Ja Rule’s ‘Living It Up’ rings out across the deck and profits soar.
The practical benefits of Amazon Business in helping with procurement challenges overlay an on-the-nose but rather fun pirate metaphor, which ends with everything being shipshape.
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It is running until October as part of a multi-channel campaign in the US.
Credits
Joint
Chief creative officer - Algy Sharman
Head of production - Claudio Gorini
Producer - Kate Grenfell
Creatives - Michael Durban, Gary Anderson, Tomo Takabatake
Account Management - Lou Fielding, Izzy Sheppard, Margot Rudolphe, Holly Nomafo and Nina
Godinho
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Strategy - Oli Stogdale
Production company - Stink
Director - Traktor
Sound - Finger music
Sound design - Wave Studios
Post Production - Rascal
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