B2B World Fest 2021 is now available on-demand

View two full days of learning focused on helping you become a better B2B marketer. during which time you will access some of marketing’s most prominent and respected thought leaders and celebrated brands. Each session is brimming with inspiration, practical advice, innovation, actionable insights, creativity & lots more - watch on-demand now so you don't miss any of it.

Transparency, honesty & investment. Making sustainability real

Repurposing purpose in B2B

From alpha to Z: Connecting with the next generation of decision makers

How B2B brands become talent magnets

B2B creativity: In the eyes of the beholder: Part 1

B2B creativity: In the eyes of the beholder: Part 2

Evolution of the role of brand in B2B

Accenture’s Chief Marketing and Communications Officer Jill Kramer on re-valuing people and teams to inspire growth

Haters no more. Has the marketing and sales relationship actually blossomed? Can it be?

What now for business events: real-world, hybrid or virtual?

In partnership with LinkedIn

Understanding today’s CMO growth agenda

IBM's Chief Marketing Officer Carla Piñeyro Sublett on how B2B changed forever and what you need to do about it

B2B digitization turns the corner

What drives B2B decisions?

In partnership with The Wall Street Journal

Are you ready for growth?

In association with

partners

Featured
Speakers

Lynn Teo

Chief Marketing Officer, Legal & Government, Thomson Reuters

Jill Kramer

Chief Marketing and Communications Officer, Accenture

Khensani Nobanda

Group Executive: Group Marketing and Corporate Affairs, Nedbank

Carla Piñeyro Sublett

SVP, Chief Marketing Officer, IBM

Matt Preschern

Chief Marketing and Demand Generation Officer, NTT

Ana Villegas

Chief Marketing Officer, NI

Stacy Greiner

Chief Marketing Officer, Dun & Bradstreet

Rachael Henke

Senior Director, Global Brand & B2B Campaigns, Dell Technologies

Tricia Weener

Chief Marketing Officer, EVP Marketing & Communications, KONE Corporation

David Carrel

Vice President of Marketing, Adobe Experience Cloud, Adobe

Jason Angrisani

Global Chief Marketing Officer, Bloomberg L.P.

Doug Frisbie

VP, Global Business Marketing, Snap Inc.

Mette Munk

Head of Group Branding, Design and Digital Communication, Danfoss A/S

We're honored to have such a spectacular group of B2B marketing leaders join us in developing this year's program – and speaking at the event!

Carla Piñeyro Sublett, IBM's Chief Marketing Officer, and Jill Kramer, Accenture's Chief Marketing and Communications Officer, get things started at World Fest on November 9 and 10, respectively. From how B2B marketing has changed forever to the need to re-value people to inspire growth, the leaders of these iconic brands will share their views on where our dynamic industry is headed.

IBM's Chief Marketing Officer Carla Piñeyro Sublett on how B2B changed forever and what you need to do about it

Accenture’s Chief Marketing and Communications Officer Jill Kramer on re-valuing people and teams to inspire growth

View full schedule

Sideshow Game

Pop clichés

Aim using your mouse and click to shoot the cliches, but beware of accidentally shooting down golden creative ideas. The B2B marketing industry is full of the sort of ideas we end up with when we forget our duty to make marketing brilliantly different. That's why Stein IAS identified 101 Cliches in their book, a definitive guide to B2B’s most notorious creative faux pas. If you've got time to kill (clichés), then why don't you help us shoot them down in this simple (but addictive) game.

Play the game Learn more about 101 Clichés

Transparency, honesty & investment. Making sustainability real

Repurposing purpose in B2B

From alpha to Z: Connecting with the next generation of decision makers

How B2B brands become talent magnets

B2B creativity: In the eyes of the beholder: Part 1

B2B creativity: In the eyes of the beholder: Part 2

Evolution of the role of brand in B2B

Accenture’s Chief Marketing and Communications Officer Jill Kramer on re-valuing people and teams to inspire growth

Haters no more. Has the marketing and sales relationship actually blossomed? Can it be?

What now for business events: real-world, hybrid or virtual?

Understanding today’s CMO growth agenda

IBM's Chief Marketing Officer Carla Piñeyro Sublett on how B2B changed forever and what you need to do about it

B2B digitization turns the corner

What drives B2B decisions?

Are you ready for growth?

Featured Speakers

Lynn Teo

Chief Marketing Officer, Legal & Government, Thomson Reuters

Jill Kramer

Chief Marketing and Communications Officer, Accenture

Khensani Nobanda

Group Executive: Group Marketing and Corporate Affairs, Nedbank

Carla Piñeyro Sublett

SVP, Chief Marketing Officer, IBM

Matt Preschern

Chief Marketing and Demand Generation Officer, NTT

Ana Villegas

Chief Marketing Officer, NI

Stacy Greiner

Chief Marketing Officer, Dun & Bradstreet

Rachael Henke

Senior Director, Global Brand & B2B Campaigns, Dell Technologies

Tricia Weener

Chief Marketing Officer, EVP Marketing & Communications, KONE Corporation

David Carrel

Vice President of Marketing, Adobe Experience Cloud, Adobe

Jason Angrisani

Global Chief Marketing Officer, Bloomberg L.P.

Doug Frisbie

VP, Global Business Marketing, Snap Inc.

Mette Munk

Head of Group Branding, Design and Digital Communication, Danfoss A/S

IBM's Chief Marketing Officer Carla Piñeyro Sublett on how B2B changed forever and what you need to do about it

Accenture’s Chief Marketing and Communications Officer Jill Kramer on re-valuing people and teams to inspire growth

Sideshow Game

Pop clichés

CREATIVITY / CULTURE / TRANSFORMATION / STRATEGY

Featured
Speakers