Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

Linda Yaccarino's lawsuit announcement

07 Aug 2024

11 min read
Bewildered adland says Musk’s lawsuit will only make things worse for X
Twitter
A man uses his phone to take a photo of the sea and a rocky shoreline

07 Aug 2024

5 min read
Great for the ’gram: here’s how social media has changed the way we travel
The Drum Network
X

06 Aug 2024

5 min read
Elon Musk’s X sues the World Federation of Advertisers over alleged advertising boycott
WFA
title card that says "fuck couches, not democracy"

05 Aug 2024

4 min read
Meme-able ‘Couch Lube’ campaign by Quality Meats trolls JD Vance & benefits Harris’s...
politics
The sun low over the sea with waves breaking on the beach

01 Aug 2024

6 min read
The economic sun is shining, but is your e-commerce strategy beach-ready?
The Drum Network
sam friedman

31 Jul 2024

5 min read
NFL’s Samantha Friedman on content marketing trends ahead of The Drum Awards Festival
NFL
Gemini logo with angry and shocked emojis

30 Jul 2024

10 min read
It’s official: the internet despises Google’s AI Olympics ad. What went wrong?
Google
People basking in the sun

30 Jul 2024

6 min read
How to be a travel brand on social that Gen Z actually likes
Opinion
A hand holds a mobile phone taking a picture of a sunset on a beach

29 Jul 2024

5 min read
Amid ‘anti-tourism’ protests and TikTok mania, travel marketers must tread carefully
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024